Mobile Marketing for the Masses
SmartTrust Adwise is an operator-centric mobile advertising platform that reaches all subscribers concurrently in a uniform and consistent way, regardless of the handset model. It does not require a data subscription or any setup, installation or configuration by the subscriber.
Adwise is built on top of the market leading OTA platform SmartTrust DP and SmartàLaCarte. It makes use of SmartTrust Wib technology, the de facto standard for Dynamic SIM Toolkit, for friendly subscriber dialogues. This synergy enables SmartTrust Adwise to efficiently perform large-scale ad distribution and delivery to the entire subscriber base. The intelligence and functionality of the on-board Wib in the SIM enables non-intrusive ad display on subscribers' handsets.
Multiple Distribution Channels
The large selection of ad channels allows you and your advertisers to bring messages ever closer to specific targeted subscribers in tune with how they use their handsets. These channels for subscriber interaction allow event driven display of brand information and marketing messages. Some of the events that are supported include end of voice call and turning on the phone in a new roaming network. In addition, SmartTrust Adwise can embed messages in other SmartàLaCarte applications and place your information on the background of the phone idle screen.
Opt-out and spam control
SmartTrust Adwise provides mechanisms for filtering out target groups based on criteria provided from business support systems. A built-in subscriber opt-out option ensures compliance with national anti-spam and advertising laws.