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Driving value-added services for the mass market
SmartàLaCarte offers an immediate strategy for improved growth in data revenues. It takes mobile personalization to the next level, giving subscribers easy access to data services through menu driven selections. The result is better subscriber retention.
SmartTrust provides a powerful tool for developing, test and distributing new WIB applications – the SmartTrust WIG Application Creator.
Service deployment
Once a service has been developed, it can be loaded to the (U)SIM in a variety of ways. For example during (U)SIM vendor personalization process, at point-of-sale, during the (U)SIM activation phase, via self-care accessed via a web page or SIM menu, by customer care (OTA), or by an OTA batch update to all or part of the subscriber base.
Service usage
After service selection from the SIM menu, the application on the SIM is initiated and sends a request to the content provider. The content provider returns the information and sends it to the handset through the SmartTrust platform or via another technology such as SMS, USSD, WAP or voice.
Service billing
Relevant and clear billing of services is essential for the services to be successful and generate a high level of usage. The SmartTrust platform has a highly flexible billing mechanisms and integration capabilities. It allows for real-time charging via online integration to billing systems, and offline billing through generation of CDRs.
Service personalization
The service menu on a subscriber’s SIM card can be personalized to fit their specific profile and needs. The subscriber can customize their service menu by adding and removing services. This can be done from a Web page, or directly from the SIM menu.
Service promotion
SmartàLaCarte offers an efficient and cost-effective channel to subscribers, allowing powerful promotion of all types of services and offerings. This promotion method has been proven to dramatically increase service usage.
SmartàLaCarte offers an immediate strategy for improved growth in data revenues. It takes mobile personalization to the next level, giving subscribers easy access to data services through menu driven selections. The result is better subscriber retention.
Challenge
Value Added Service revenues have grown slower than expected, largely due to data services not being sufficiently easy to discover or use. The key to increasing uptake is to enhance the user experience, ensuring that services are easily discoverable and usable, personalized, relevant to the subscriber and adapted to the mobile device.
Solution
SmartàLaCarte is a turnkey solution for launching value-added services to the entire subscriber base through a standard (U)SIM, independent of handset model. Mobile operators can achieve an up to five-fold increase in usage of their existing services, and get new services to market faster. Services are easily and quickly available via handset menus. And because the operator controls the (U)SIM, it’s easy to ensure correct provisioning and that services are available from day one.
Benefits
| • | Maximize revenue from existing services |
| • | Reach the entire customer base |
| • | Personalized services |
| • | Significant cost savings |
Features
Service development SmartTrust provides a powerful tool for developing, test and distributing new WIB applications – the SmartTrust WIG Application Creator.
Service deployment
Once a service has been developed, it can be loaded to the (U)SIM in a variety of ways. For example during (U)SIM vendor personalization process, at point-of-sale, during the (U)SIM activation phase, via self-care accessed via a web page or SIM menu, by customer care (OTA), or by an OTA batch update to all or part of the subscriber base.
Service usage
After service selection from the SIM menu, the application on the SIM is initiated and sends a request to the content provider. The content provider returns the information and sends it to the handset through the SmartTrust platform or via another technology such as SMS, USSD, WAP or voice.
Service billing
Relevant and clear billing of services is essential for the services to be successful and generate a high level of usage. The SmartTrust platform has a highly flexible billing mechanisms and integration capabilities. It allows for real-time charging via online integration to billing systems, and offline billing through generation of CDRs.
Service personalization
The service menu on a subscriber’s SIM card can be personalized to fit their specific profile and needs. The subscriber can customize their service menu by adding and removing services. This can be done from a Web page, or directly from the SIM menu.
Service promotion
SmartàLaCarte offers an efficient and cost-effective channel to subscribers, allowing powerful promotion of all types of services and offerings. This promotion method has been proven to dramatically increase service usage.
