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Where: London, UK
When: 14-16 May 2007
Exploring the most Innovative and Successful Strategies as we move towards a Converged Landscape
The need to be proactive and to develop effective marketing strategies to reach customers and sell products is becoming increasingly important with growing trends towards convergence, which is forcing operators to reassess their organisational structures and the needs of the consumer.
This conference will address the key challenges facing the evolving telecom industry in developing new and more effective marketing strategies. It will provide a forum where telecom operators and service providers can discuss their sales, marketing, distribution, CRM (customer relationship management) and pricing strategies
In the current competitive telecoms climate with increasingly saturated markets, success lies in developing and honing marketing and sales strategies in order to establish a firm foothold and differentiate products before competitors dominate the market.
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| • | The Impact of Convergence on Telco Marketing Strategies |
| • | Customer Segmentation and CRM strategies in Telecoms marketing |
| • | Marketing Strategies for FMC Services |
| • | The Impact of IP technologies on Operative Marketing Strategies and Business Models |
| • | Partnership Management in an Evolving World |
Date: 14th of May 2007
Time: 9.00
Chairman: Smart Trust representative
Register
This conference is organized by Marcus Evans and sponsored by SmartTrust.
Register here!
Katarina Edling, Marketing Manager, Stockholm
Tfn: +46 8 685 93 00
katarina.edling@smarttrust.com
